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Docklands' waterside city developers will use heavily discounted fashion labels to enter a vastly expanded city retail market.

Waterfront city's three way partnership partners, ing marketplace and the lewis land group, this week announced plans for the $600 million first stage progress the $1 billion project, to be designed in time for the 2006 melbourne commonwealth games.

I would say some sort of precinct, set to add in 36, 000 pillow metres of retail space, will open after the town's retail market has expanded by 140, 000 sq mirielle, basically comparable to melbourne's largest suburban shopping centre, knox capital bility.

Of riverside city's 36, 000 sq n, roughly speaking 20, 000 sq m could possibly be filled by"Direct company logo"Stores.

Direct brand outlets would come with major fashion brands and manufacturers such as oroton, esprit as well as polo ralph lauren, giving current and post season fashion, inexpensive by up to 60 per cent.

Waterfront city certainly is the second bargain outlet west of the city centre, with this group direct factory outlet(Dfo)Using 27, 000 sq m in the spencer street radio channel Ralph Lauren Polo Shirts Outlet UK redevelopment in 2005.

Victoria already has a direct brand outlet in nunawading, declared brandsmart, while dfo operates at moorabbin and is hosting another outlet for essendon.

Most of usually unquestionably this particular 19.3 hectare site include 135 low rise residential developments aimed at the owner occupier market, Priced somewhere around $450, 000 as well as the $1.5 million.

You'll also have a marina, leisure piazza and the 120 metre high southern star observation wheel.

With its gaming zones and waterfront access, the retail precinct made to be a day out for families and tourists, beachfront city project manager william peppard said.

He would not say if thez group had any firm commitments to take up space, but said it was actually discussing with existing direct brand retailers, as well as global marketplace fashion groups.

Retail space due to be carried out the central business district by the end of this year includes 46, 000 sq m of the partly complete queen victoria site and 8000 sq m at the gpo centre in bourke street.

Provide space of 56, 000 sq m is being repaired at melbourne central, with an additional 3000 sq m being added.Typically all these 27, 000 sq m spencer street redevelopment will be end in 2005.

Cb richard ellis director stevegriffin josh loudoun said he believed waterfront city's retail concept was not likely to compete directly with city retailers because it would target great market.

"This concept does not exist in the city and maybe they are bringing in Cheap Ralph Lauren UK customers for a different spend, mr loudoun these. "They are introducing something new and not simply replicating something already exists,

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